SRA offer all the usual methods of market research including surveys, workshops, focus groups and desktop analysis. Our most recent work has used the internet for market research including taking lap tops to day centres and sheltered accommodation for discussions with residents about services and products.  We also specialise in market research with minority groups and have a range of staff who speak other languages.

Another specialism is market research in partnership with the public such as using local people as mystery shoppers for council and transport services. We also work with children for example by giving them disposable cameras to show views about neighborhoods.

Another frequent activity is to take a portable market stall to public events or outdoor locations as diverse as car parks or traveller sites to involve users and local people in discussions about policy options.  This overcomes the reluctance of some people to attend events.

NEWS

The justification for market research is to feed into policy and this is well demonstrated by the way our work for Serco has been used to develop new marketing campaigns for the Docklands Light Railway in Tower Hamlets. A campaign focusing on the diversity of the area has been designed and is already encouraging more local people to use the DLR system